Effect Of Social Media Over The Politics

The incinerate issue of the time is the Politics which are about the change the face and fate of the country. Anecdotal evidence suggests that the urbanized population is an assertive population and had made their minds to take an aggressive posture and easily swayed away by the access given to not just to the state-controlled media but also alternate points of view which are far flung from clairvoyance of the representative.

                          As we know that the political presence is experienced around 50%-60% in the urbanized population who is making the presence on the social media and acquiring the information about the issues which are not in knowledge of the representative and the social media is withholding vital role for the change in the thought process of the inhabitants.

None of the representatives can afford to ignore the social media for government to be successful just as they have the budget for their traditional media on their ground activity process, it is important that they have a specific budget for the social media campaigning.

                 As per the survey, the Social Media users are hooked at 85 million are slated to hit out to 91-105 million by the end of April 2015. Basing on the scenario we can understand the impact of Social Media on the Politics. Until recently, the campaign strategies of political parties Digital media strategies are now part of the overall campaign briefs, and parties are spending an increasing amount of time and resources to social media users. There is no estimate of the amount political parties are spending on social media campaigns. But its growing use has caught the attention of the Election Commission. But, it cuts both ways. Social media, says a Congress leader, is like a "double-edged sword".

                           Using research, a range of international scholars examine the impact of social media on political communication. Well, known cases such as the Obama Presidential campaign, the Arab Spring uprisings, and UK Uncut demonstrations are presented and analyzed. Social Media has rapidly grown in importance as a forum for political activism in its different forms. Social media platforms, such as Twitter, Facebook, and YouTube provide new ways to stimulate citizen engagement in political life, where politics and political campaigns have a central role.

                 Personal communication via social media brings politicians and parties closer to their potential voters. It allows politicians to communicate faster and reach citizens in a more targeted manner and vice versa, without the intermediate role of mass media. Reactions, feedback, conversations, and debates are generated online as well as support and participation for offline events. Messages posted to personal networks are multiplied when shared, which allow new audiences to be reached.